Case study - Innovation for future markets

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MetaVu helps clients identify product and business risks and opportunities associated with increasing environmental awareness and regulation in the markets they serve. Increasing environmental awareness and regulation can change the demand for client products and services dramatically and quickly. MetaVu's Product and Business Innovation Practice helps clients identify risks that their products and/or businesses could fall victim to substitutes with lower environmental impact and develop and/or acquire products and businesses that opportunistically satisfy future customer needs, environmental preferences and environmental regulations.

Xcel Energy Renewable Distributed Generation (DG) Market Strategy
Xcel Energy, one of the largest electric and gas utilities in the United States, sought MetaVu's assistance in defining a strategy to maintain profit and reduce risk associated with growing competition from customer-sited renewable electric generation such as PV Solar systems. Working closely with client resources, MetaVu helped Xcel Energy identify and answer key questions about the PV Solar market:

  • How soon will PV Solar energy be competitively priced against grid energy?
  • How does the estimate vary by geographic markets and customer types?
  • What options are available for profiting from the growth in renewable DG?
  • What capabilities does Xcel Energy need to implement these options?
  • What is the roadmap for developing and implementing the renewable DG Strategy?

Shaw Industries Sustainability Strategy Framework
Shaw Industries, one of the world’s largest carpet manufacturers, retained MetaVu to help define and advance the client’s Sustainability Strategy. Using proprietary processes, MetaVu identified opportunities to increase shareholder value throughout the business value chain. In this particular engagement, product and business innovation strategies represented the greatest earnings opportunities. MetaVu's recommendations included conducting Life Cycle Assessments on products, integrating sustainable business concepts into the client’s innovation platform, educating the market/sales force/sales channels on client sustainability efforts, and advancing the role client products played in helping customers achieve their own environmental goals (such as LEED certification for new commercial construction).

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Sustainable Innovation

Many corporations have already identified, implemented, and promoted changes to products or services that make product production and/or service use more environmentally sound.  But the markets for products and services, at both the business and consumer level, are becomming more environmentally aware and sophisticated every day.  These market changes present risks and opportunities that product portfolio and market strategies must ...

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