This paper aims to ascertain the attractiveness of a tourist destination for mature domestic travellers, analyse the relation between this attractiveness and their sociodemographic characteristics and identify groups in line with the perceived attractiveness. A theoretical framework is proposed based on an attractivenessbased theory perspective which integrates attributes and products of attraction as relevant external forces which attract tourists to a destination. The results show that there are six different groups, five of which have a positive view of the destination's attractiveness, and one group with a negative view. Furthermore, a direct relation was found between the attractiveness of the tourist destination and some of the sociodemographic characteristics of the surveyed subjects.
WREMSD is a new multidisciplinary refereed journal on issues that will be central to management and sustainable development around the world. The general theme of WREMSD has been very carefully chosen to include business and entrepreneurship manag » Read more