It elaborates on the phenomenon of innovation dynamics in an industry or sector. Subsequently, using the chemical sector as an example, he looks at eco-innovation in this sector. The book closes with a methodology for adapting eco-innovation to businesses and assessing it. Around 70 businesses took part in Diaz Lopez's research, most of them businesses that he has advised on eco-innovation strategy since 2004. With the assistance of this book, businesses can find the answers to questions such as ‘What do I need in order to be able to eco-innovate?’, 'How can I adapt my business strategy to meet eco-innovation goals?’, and ‘What do I need in terms of personnel and resources?’ This book will be an invaluable resource for academics, researchers, practitioners, policy-makers and students with an interest in eco-innovation.