Emerging technology markets are inherently rife with uncertainty and risk. Pike Research provides its clients with market intelligence designed to clarify investment and expansion opportunities for industry participants. Applications for the firm's research and analysis include:
- Market sizing and forecasting
- Market segmentation by geography, technology, customer type, end-user market, etc.
- Analyzing the structure of emerging value chains
- Insights on the timing of key market and technology transitions
- Competitive intelligence
- Assessing market demand for new products and assisting with go-to-market strategies
- Providing inputs for business planning, budgeting, and forecasting
- Benchmarking companies within the competitive environment
Pike Research’s industry analysts utilize a variety of research sources in preparing Research Reports. The key component of Pike Research’s analysis is primary research gained from phone and in-person interviews with industry leaders including executives, engineers, and marketing professionals. Analysts are diligent in ensuring that they speak with representatives from every part of the value chain, including but not limited to technology companies, utilities and other service providers, industry associations, government agencies, and the investment community.
Additional analysis includes secondary research conducted by Pike Research’s analysts and the firm’s staff of research assistants. Where applicable, all secondary research sources are appropriately cited within the firm’s reports.
These primary and secondary research sources, combined with the analyst’s industry expertise, are synthesized into the qualitative and quantitative analysis presented in Pike Research’s reports. Great care is taken in making sure that all analysis is well-supported by facts, but where the facts are unknown and assumptions must be made, analysts document their assumptions and are prepared to explain their methodology, both within the body of a report and in direct conversations with clients.
Pike Research is an independent market research firm whose goal is to present an objective, unbiased view of market opportunities within its coverage areas. The firm is not beholden to any special interests and is thus able to offer clear, actionable advice to help clients succeed in the industry, unfettered by technology hype, political agendas, or emotional factors that are inherent in cleantech markets.