To be the pioneer of our time - that’s the vision that motivates us in everything we do. And our strategy shows us how to make it a reality. We’re aiming to capture and maintain leading market and technology positions in all our businesses in order to achieve sustainable profitable growth and, thus, continually increase our company value. We intend to reap particular benefit from the megatrends demographic change, urbanization, climate change and globalization. Our strategy is reflected in our three strategic directions:
Our declared aim is to unleash our full potential as an integrated technology company. That means, we’re continually exploiting the advantages of our global presence, financial clout, brand strength, power of innovation and, last but not least, the expertise, commitment and diversity of our employees.
Within our One Siemens framework, we’ve broken our strategic directions down into nine concrete focus areas that will shape our activities in the years to come.
Focus on innovation-driven growth markets
Our pioneering spirit is a key foundation of our business success. We’re breaking new ground while focusing on growth markets, thinking across borders and considering every challenge from a variety of perspectives.
Our activities are closely geared to innovation-driven markets with long-term growth potential. And we intend to play a leading role in these markets. To reach this goal, we’re continuously strengthening our offerings and further expanding our Environmental Portfolio.
Get closer to our customers
We want to be close to our markets and a strong, local partner to our customers everywhere in the world. Besides playing a leading role in the industrialized countries, we’re also successfully developing and producing more and more innovative products and solutions in the emerging countries - strengthening our position by systematically increasing the entrepreneurial responsibility of our regional organizations around the globe and expanding local value creation.
Another strategic aim we’re pursuing is the professionalization and expansion of our service portfolio. Our innovative service offerings are opening up a large number of new business opportunities and reinforcing customer retention. To better understand what really helps our customers, we’re constantly intensifying our already wide-ranging interaction with them.
Use the power of Siemens
To rank among the best, you have to excel - in everything you do. And that means you need an outstanding team. Siemens has extraordinarily dedicated employees. And we go to great lengths to continually foster their development while promoting equal opportunity and encouraging cooperation among men and women from different countries and cultural backgrounds.
Our clear and unambiguous commitment to integrity is what guides us in our ongoing pursuit of business success. Our actions are governed by binding principles to which we expect our customers, suppliers and employees to adhere.