What does the McIlvaine company do? There isn't a short answer because we are unique. We are a market research company with more engineers and scientists than MBA's; a publishing company which doesn't accept advertising; a consulting company which doesn't provide conventional services. But in one sentence: we are a knowledge bridge between supplier and end user. Each of our specialists concentrates on a niche and then uses this knowledge to assist suppliers in understanding customer needs, help end users understand the products and technologies currently available, and help investors evaluate stock values.
The Northfield home office staff of 35 people includes engineers, scientists and market researchers. The company has had an international focus since it first exhibited abroad in 1975 at the filtration exhibition in London followed months later with ACHEMA in Frankfurt. McIlvaine has over the years been an exhibitor and participated in hundreds of conferences in the U.S., Europe and Asia.
McIlvaine subscribes to magazines in six different languages and routinely gathers proceedings and other information to create one, if not the largest library in the world on environment, energy and contamination control. More than 100,000 hours have been spent to organize and index information for instant retrieval.
Come to McIlvaine for:
Technical and Market Information: McIlvaine serves end users, suppliers and investors. The advantages of combining these services in one provider are addressed in Integrated Approach to Sales and Marketing. An example is a project recently conducted for a large power company. McIlvaine provided this utility with an analysis of costs for NOx control using catalyst. This same data is utilized in the market report for suppliers projecting catalyst and system revenue opportunities. This revenue potential in turn is equally valuable to investors in the supplier company. McIlvaine analyzes new product potential for suppliers . McIlvaine evaluated a multi-metals emission analyzer for the supplier who was developing it. The information gathered in this study was later useful in advising end users on the status and ultimate course of continuous emissions monitoring of toxic metals.
Market reports: McIlvaine publishes 20 multi-client market reports which are continually updated on line. Each of these reports is many thousand pages in length. But because of the user friendly on line design, the reader can easily view or download just the information he seeks. The accuracy of these reports is enhanced by the continual updating but also by the quadruple iteration of forecasts. As shown in the chart below the forecasts are separately determined through individual company purchases, supplier sales, industry purchases, and national purchases. More detail on this approach is found in Market Research from an Art to a Science.
Knowledge Systems: Newsletters, Fact Finder (abstracts), and networking directories on line provide complete knowledge systems in various segments of the air, water, energy, and contamination control sectors. McIlvaine editors are specialists in narrow niches and are able to provide comprehensive and current information which is unavailable elsewhere. Structured keyword systems allow instant identification of needed information. Each system serves the four knowledge needs: Alerts, Answers, Analysis, and Advancement. The newsletters alert the reader to new developments. The Fact Finder provides the answers to the questions generated by the alert. Expert consultants are also available to provide supplemental analysis if needed. The whole system is an ideal training tool (advancement).
Sales Leads: McIlvaine provides a much more effective way to sell products and services by integrating plant, project, and contact information. Unique aspects of databases include identification of the unit processes within the plant and case histories about some of these processes. Contact information includes papers authored by the individual, conferences attended, and interest area. This is invaluable in determining the key decision makers for specific products and services. The approach is explained in Integrating Plant, Project, and Contact Information. The way this data can be utilized in a comprehensive marketing program is described in Proactive Marketing.
Custom Research: Consulting is available on an hourly or project basis. McIlvaine serves end users with analyses of products, recommended solutions to problems (e.g. violations of environmental law) and patent evaluation (e.g. Ford and Procter & Gamble have both used McIlvaine to help determine value of patents). Research for suppliers includes market forecasting, product evaluation, litigation support, and development of marketing strategies. Research for investment banks and investors includes specific evaluation of companies. McIlvaine has been an advisor to many companies in this area starting with Brown Boveri prior to its merger with Asea (now ABB) and including GE, Duke Street Capital, Lehman Bros, and CSFB.
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