Given the recent local, regional and large-scale environmental, geopolitical and economical changes we have seen in the past year alone, it is clear that there is a real and increasing need to increase the organisation and integration of all available company resources in case of accident, attack, crisis or emergency. Coordination and synergy of different institutions, resources and personnel will be essential in order to deliver new methodologies that can meet emerging threats and challenges in the safety and security space. Saudi Safety and Security 2012 is the place to build such networks with other organisations and institutes and to discover how to devise the most effective strategies for your organisation.

Are your HSE and security strategies up-to-date?

With industry procedures continually developing and evolving, so must your safety and security strategies. Leading practitioners from the Middle East and internationally will share their latest tried and tested best practice techniques to minimise security threats and reduce costly accidents in the workplace.

Do you want to stay abreast of new emerging technologies?

At over 3,000m2, the SSS exhibition will offer ample opportunity for you to network with private companies offering solutions in the fire, safety and security space. Don’t miss this opportunity to find out the latest developments and solutions that are on offer to improve and streamline your processes.

Who should attend?

Held in the industrial heart of Saudi Arabia, Dammam, SSS will host the key decision makers from the Kingdom and overseas. Safety, fire and security professionals from across all industrial, energy and resources, petrochemical and construction companies will be represented at this event, offering unrivalled networking opportunities for your team.

The security market in Saudi Arabia continues to develop rapidly. Threats from both internal and external sources pose major challenges to existing and upcoming infrastructure. Sectors that are vital to the economy all require constant surveillance and security systems to allow continued and undisturbed output. The government’s privatisation plans have triggered considerable security upgrades within the electricity, telecommunications, air-travel, water, oil and gas, railways and petrochemical sectors.

• Saudi Arabia is forecasted to procure $14 billion worth of security systems and services over the next 6 years (2009 – 2014)
• The Saudi Security market is expected to grow at a compound annual growth rate (CAGR) of 9.8% in the coming years.
• In the transport sector alone security expenditure is forecast to reach $76.2 million by 2016

Growing industrialisation and urbanisation in Saudi Arabia has created a host of new opportunities and challenges, one being fire protection. Demand for fire protection products and services have increased in most countries of the world, especially in areas showing the most economic growth.

The ongoing construction boom with several prestigious construction projects are in progress, (economic cities, new universities, schools/colleges, and hospitals) offers many opportunities for increased expenditure on fire alarm systems and services.

More stringent enforcement of building construction codes in recent years, coupled with an increasing demand from end users, has created a surge in demand for fire alarm systems, sprinklers, fire detection and suppression systems.

• The worldwide market for active fire protection is currently around $5 billion annually. This is set to grow to $6.1 billion by the end of 2011, with much of the growth taking place in the Middle East.
• The Middle East fire detection and suppression market earned revenues of $635 million in 2008, and is estimated to reach $1.2 billion by 2013.
• Jeddah Chamber of Commerce has estimated the Kingdom requires 1 million new homes in the next five years, providing a wealth of opportunities for fire alarm systems

Health and safety at work, along with risk assessment and training are necessary within all workplaces and across all industries. Considering the potentially lethal implications though, none more so than within construction and heavy industry.

Saudi Arabia comprises the largest construction market in the whole of the Middle East, with population growth and oil revenue being the main factors stimulating both public and private sector investment. Measured by international standards, safety levels are mediocre, but improving.

As the construction industry has grown, an increased awareness of safety regulations combined with the stricter enforcement of codes and practices being implemented in all aspects (from residential apartment blocks to the management of large infrastructural projects) has meant that demand for safety equipment, regulations and training services has soared in recent years.

• Upcoming projects that will require generous safety expenditure include;
• Government investment of $700 million to develop the country’s electricity network and water supplies
• Current infrastructure and public sector building programmes are valued at $35 billion. Including 600 new factories, schools and doubling desalination capacity.
• The total value of construction contracts awarded is set to hit $63 billion by 2012.

• Source new suppliers and services
• See and experience all the latest products and services
• Network with decision makers and the industries top professionals from across the Gulf and globe
• Locate dstributors and partners
• Conduct face to face meetings
• Learn about the latest technological advancements and legislative change
• Seek advice and ask questions of the key industry associations and government bodies
• Identify and foster business opportunities in the region's most promising business environment
• Meet key Government infrastructure and technology buyers

With Saudi Arabia forecast to invest US$1.4 trillion over the next 10 years and all of the key decision makers and buyers present, SSS is the premier platform in the region to network and identify new business opportunities.

Which sectors will attend

• Civil defence
• Coast guard
• Construction / infrastructure
• Correction facilities
• Disaster recovery
• Emergency and hospital equipment manufacturers
• Financial services / insurance
• Fire prevention
• Fire services
• Immigration authorities
• IT security
• Law enforcement / police
• Oil, gas and petrochemicals
• Ports, railways and wirports
• Private security
• Rescue services
• Water and power plants

Who will attend

• CEO’s / COO’s / Directors
• Civil Defence Officers
• Contractors / suppliers
• Disaster / emergency response managers
• Government officials
• Heads of fire prevention
• Heads of safety
• Heads of security
• Health professionals
• HSE managers
• Local agents and resellers
• Plant managers
• Private security / protection professionals
• Risk managers
• Safety and security consultants
• Safety officers
• Senior firefighters
• Senior police officers

Meet Key Government Buyers At The Sss 2012 Exhibition!

SSS has the full support of the Ministry of Civil Defence. Last year several large government and civil defence organisations and infrastructures exhibited their latest equipment. This is a unique opportunity to network and conduct business with many significant public sector safety and security equipment buyers for the Kingdom under one roof.

Public sector exhibitors from 2011 include;

• The Department of Civil Defence for the Eastern Province
• General Directorate of Narcotics Control
• King Abdulaziz Air Base (Saudi Air Force)
• King Abdulaziz Port Authority
• King Fahd Military City
• The Ministry of Defence
• The Ministry of Water and Power
• Municipality of the Eastern Region
• Saudi Eastern Border Guard
• Saudi Eastern Province Traffic Department
• Saudi Electricity Company
• Saudi National Guard
• Saudi Red Crescent Authority

Benefits

• Meet fresh leads and generate new business
• Physically demonstrate your products benefits to an active and dedicated buying audience, allowing them to see, touch and try it for themselves
• Access the lucrative Middle East market and promote your presence within the industry as a key player
• Customer relations. Meeting existing customers is an essential part of retaining and developing business relationships
• Network with decision makers and buyers from across the Gulf and globe
• Locate distributors and partners
• Launch new products and services
• Conduct face to face meetings. This is one of the most effective sales techniques around and at Saudi SSS you will meet many potential customers everyday
• Marketing and PR. SSS is not just a three day experience but a 12 month marketing opportunity. With continuous communication being distributed to our vast database, you can be sure visitors will be aware of your attendance and any new company developments

SSS has the full support of the Ministry of Civil Defence. Last year several large government and civil defence organisations and infrastructures exhibited their latest equipment. This is a unique opportunity to network and conduct business with many significant public sector safety and security equipment buyers for the Kingdom under one roof.

Public sector exhibitors from 2011 include;

• The Department of Civil Defence for the Eastern Province
• General Directorate of Narcotics Control
• King Abdulaziz Air Base (Saudi Air Force)
• King Abdulaziz Port Authority
• King Fahd Military City
• The Ministry of Defence
• The Ministry of Water and Power
• Municipality of the Eastern Region
• Saudi Eastern Border Guard
• Saudi Eastern Province Traffic Department
• Saudi Electricity Company
• Saudi National Guard
• Saudi Red Crescent Authority

Alongside these public sector ministries, utilities and organisations were market leading private sector participants including;

• 3M
• Abdulla Fouad Holding Company
• Cassidian
• Econosto
• EITC
• NESMA
• SFFECO
• Secutronic
• And many more

This will be an unrivalled opportunity for learning from and networking with industry specialists. Including end-users and security vendors, potential future clients and fantastic industry contacts.

• Identify new and lucrative business opportunities. Saudi Arabia is forecast to invest US$1.4 trillion in security and safety systems over the next 10 years
• Learn from industry experts. this is the only conference in the Kingdom addressing the security and protection needs of its key industries
• Network with major public and private sector decision makers and buyers
• The only exhibition and confreence to have the full support of the Department of Civil Defence
• Learn about Government plans for advancing Saudi Arabia's internal safety and security
• Learn about legislative change and discuss the latest products, services and technological advances
• Get your voice heard in the interactive panel discussions
• Build new and profitable business relationships