WaterWorld Middle East 2012 was officially launched with co-located POWER-GEN Middle East at a Press Conference on Monday 10 October at the British Embassy, Doha.

The Press Converence was attended by over 20 local media and speakers from sponsor and supporitng organisations as well as the events' conference directors including:

• Mr. Mark Ellam, Director of Trade & Investment, British Embassy, Doha
• Mr. Abdulla Anbar Al-Jassim - PR Department Manager, KAHRAMAA
• Mr Abdulsattar Al-Rasheed, CEO, Ras Abu Fontas Power Plant, QEWC
• Mr. Rashid Naser Al-Hajre, Public Relations & Shareholders Manager, QEWC
• Mr. Nigel Blackaby, Conference Director, POWER-GEN Middle East, PennWell
• Mr. Tom Freyberg, Conference Director, WaterWorld Middle East, PennWell

It was announced that KAHRAMAA would be the official Partner, joining Qatar Electricity and Water Company (QEWC) as Co-Host and Platinum Sponsor.

WaterWorld Middle East will be held at the spectacular brand new Qatar National Convention Centre (QNCC), one of the largest and best convention centres in the world.

Sharing the common goal of water conservation and energy efficiency, it is fitting that WaterWorld Middle East be held at QNCC, the first green technology venue and the venue of choice in the Middle East.

If you are involved in water and wastewater industry and looking to increase your business in the region, don’t miss this once-a-year opportunity to exhibit at WaterWorld Middle East 2012.

As an exhibitor, WaterWorld Middle East 2012 will help increase your company profile, launch new products and increase awareness about existing products to a lucrative market.

This premier event will also provide a platform for companies to present technical issues, introduce pioneering technology and share information about future water and wastewater industry developments in the Gulf region.

If you want to stay ahead of the game and find out the latest developments and technologies within the water industry, then you cannot afford to miss the WaterWorld Middle East 2012 conference and exhibtion.

This is your chance to learn about exciting project developments and investment opportunities in the Middle East and North Africa (MENA) region in response to depleted water supplies due to huge demands for water associated with economic diversification, urbanisation and and population growth.

WaterWorld Middle East is set to become the most important event for the water and wastewater industry.

The WaterWorld Middle East 2012 conference will provide a unique opportunity to hear from expert international speakers as they share their knowledge and experience about the latest technical and strategic developments in the water and wastewater industry.   

Don't miss the chance to participate in this prestigious event for the water and wastewater industries where you will be able to network with leading organisations and high level influencers, represent your company on a global level and develop exciting new business opportunities.

The WaterWorld Middle East 2012 conference programme will address specific areas of interest including generation efficiency to meet the growing demand for water over a variety of formats – a keynote address, a plenary session and lively panel discussions plus in-depth case studies.

WaterWorld Middle East 2012 will bring together leading industry professionals, senior executives, managers, supervisors, engineers and operation and maintenance professionals, all with purchasing responsibilities from:

• Public and private power utilities
• Utility and water generation companies
• Independent power producers
• Independent water & power projects
• Water utility and desalination companies
• Government energy departments and agencies
• Original equipment manufacturers (OEMs)
• Consulting engineers, project developers and construction firms
• Equipment operation and maintenance companies
• Environment agencies

WaterWorld Middle East will provide companies the opportunity to reach key decision makers in the water and wastewater industry and:

• Establish new business contacts
• Sell products and/or services in the long term
• Establish or maintain their market presence in the region
• Support local agents or existing clients in the Middle East

WaterWorld Middle East 2012 provides the perfect forum to hear about financial and investment opportunities in the Middle East and North Africa (MENA) region..

Home to 6.3 percent of the world's population, the MENA region is one of the driest regions on earth accounting for only 1.4 percent of the world's renewable fresh water supplies

Water scarcity is predominantly noticeable in this region due to its lack of natural water resources; in particular, freshwater supply. Growth in water consumption due to economic diversification, increase in population, and urbanisation have also added to the water crisis.

A massive growth opportunity exists in the MENA region for water and wastewater infrastructure developers. Wastewater treatment and desalination plants are already seeing a big boom in the MENA region as part of the region’s water management strategy to meet the exponential growth in demand for water which is seeing a 6 percent average increase in the demand for water per year.

As fresh water availability is predicted to decline in the coming years, more and more emphasis is being placed on wastewater treatment, its recycle, and reuse. All governments are planning to invest heavily in the water sector to overcome present and future water shortages.

WaterWorld Middle East 2012 will enable you to obtain the most up-to-date information from global experts about the massive growth plans for water sustainability in Qatar and all GCC countries within the MENA region including developing new water resources, desalination and water reuse.