Can creating business value and promoting sustainable development go hand in hand? We think so, and so do many leading companies. That’s why we’re excited to present a panel at the Rio+20 conference featuring speakers from Siemens, PepsiCo, and Mars. On June 17, 2012, these companies will reveal successful strategies that benefit the environment, their customers, and their bottom line.
Companies that Combine Profit and Planet
Each company has a compelling story to tell about how environmental initiatives can spur business opportunities and growth:
The Role of Partnerships
These examples that combine profit and planet build on WRI’s Next Practice Collaborative, a partnership working to demonstrate that environmental sustainability is the key to long-term business competitiveness. We aim to influence decision-makers like CFOs by demonstrating and communicating the business case for investments that support a green economy. By prioritizing capital investments in projects that create sustainable advantage, leading companies are moving towards more transformative leadership for a green economy – all while growing their businesses.
These goals are shared by our colleagues at Forum for the Future, who also work with a small group of leading companies as part of their Sustainable Business Model Group. We have determined that by joining forces and collaborating on our research, we can expand our impact. Together, we are building a knowledge base of compelling business examples of how companies are advancing a green economy. We are documenting internal capital allocation approaches and other decisions that are helping companies prioritize investments that will help them compete in a sustainable future.
In the meantime, we are delighted that Forum for the Future’s CEO Peter Madden will join WRI’s Director International Climate and Energy Program Jennifer Morgan to help kick off our panel in Rio. Other panelists will include: Kersten-Karl Barth, Director-Sustainability for Siemens; Robert ter Kuile, Senior Director Sustainability – Global Public Policy for PepsiCo; and Andrew Hobday, Chief Sustainability Officer for Mars. The panel will be held on Sunday, June 17 2012 at 1:30 p.m. at the Copacabana Fort in Rio de Janeiro, Brazil. We’ll see you there!
For more information about WRI’s Next Practice Collaborative, contact Samantha Putt del Pino (firstname.lastname@example.org).