Environment Management E-Zine
August 2009

This Month´s Featured Articles, Papers & Reports
Sustainable Development: Tomorrow’s salvation or today’s hype?
This essay examines the growing controversy over what government, industry, and the public are doing to protect the fate of Earth’s ecosystems. Climate change is just one aspect, and possibly not even the most significant dimension. Some experts argue that, if we are not vigilant, humans will overshoot ecological limits and enter a period of collapse. Others believe that this doomsday scenario is preposterous. They argue that technological advances, new resource discoveries, and shifts in consumptive ...
5 musts of a green marketing campaign
Over the course of the past two years, we’ve been witnessing a wide spread of green marketing campaigns. But what are the elements of an effective green marketing campaign? They are five: True commitment to the environment; Promotion of a change in behaviour; Ability to address the right audience; Potential to achieve the campaign’s goals; Buzz-worthiness. Most marketers wouldn’t start this list with something as ‘trivial’ as this. I disagree. If your goal is to develop a green marketing ...
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