May 2008
| Environment Management E-Zine May 2008 |
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| This Month´s Featured Articles, Papers & Reports |
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 | Marketing strategies that choose the right shade of green The green marketing buzz has reached a roar, prompting all manner of marketing techniques. While the overall intent may be to increase market share and build brand, a poorly-crafted strategy can actually damage both. These green efforts can quickly take on a life of their own as marketing or communications departments charge ahead under the CEO`s blessing. Selecting the right shade of corporate green takes planning and a strategy that integrates a range of factors. But the very ... | ||||
 | International focus on China With the world’s biggest population and economic growth rates of around 9% for the past 25 years, China represents a huge market for environmental technologies and services. Rapid economic development over the past two decades has placed a massive environmental burden on urban and rural areas in China with its associated ecological impact. According to Chinese sources: • Around 35% of the total territory is affected by acid rain. • Over 40% of China’s river basins have been polluted and 25% ... | ||||
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