January 2009
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Environment Management E-Zine January 2009 |
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| This Month´s Featured Articles, Papers & Reports |
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Environmental Policies under Obama: Is change in the air?
As the Democratic candidate for President, Illinois Senator Barack Obama laid out his key strategies for energy and the environment. As detailed in campaign speeches and on his official Web site Obama promised a comprehensive New Energy for America plan that would accomplish the following goals: Provide short-term relief to American families facing pain at the pump; Help create five million new jobs by strategically investing US$150 billion over the next 10 years to catalyze private ... |
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The explosion of green marketing claims: FTC jumps into the fray
Most people would agree that “green” sells. For example, according to the New York Times, consumers spent approximately $54 million in 2007 on carbon credits to support tree planting, wind farms, solar power generation, and other projects intended to offset greenhouse gas emissions created by driving and flying activities. While there is broad agreement about the impact of green marketing, there is far less agreement on whether the majority of environmental marketing claims are accurate. According ... |
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