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Watchdog slams `misleading` pro-Heathrow expansion ad
The long-running saga surrounding the controversial plans to expand Heathrow took another twist yesterday when advertising watchdog the ASA banned an ad from a pro-expansion group backed by airport operator BAA, after concluding its claim that a third runway would not `make Heathrow any noisier or dirtier` was ` misleading`.
The regional press ad from the Future Heathrow group appeared in the run up to the government`s decision earlier this year to approve plans for a third runway at the airport. It stated that the group supported `sustainable growth` at the airport and claimed that `there will ... |
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Samsung touts its green credentials
Samsung has been extolling its green credentials in light of research showing that environmental factors are having an increasing influence on technology buying.
The company quoted its own research showing that people are willing to pay over the odds for green technology, and in some cases by a lot.
A third of consumers would pay 10 per cent more for a green piece of electronics, and 22 per cent would pay a premium of 20 per cent. The results also showed some interesting local variations. In Seattle, for example, significant numbers of people would pay 30 per cent extra.
`The environment ... |
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Sustainability awareness is the road to long-term corporate operation and a preserved environment. PE INTERNATIONAL has been steadily guiding companies all over the world along this road since 1989. Today, PE INTERNATIONAL is the international market leader in strategic consultancy, software solutions and extensive services in the field of sustainability. The operation is a global one, with offices in Stuttgart, Vienna, Copenhagen, Manchester, Tokyo, Taipeh, Perth, Boston and Kuala Lumpur.
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