Green Strategy 2009

What Green Strategy will do for You?

• Enable you to win more support: Instructions from CEOs, CFOs, operations and sales on how to get more support in your role for environmental sustainability projects.
• Provide insights from top international speakers: Standard Chartered Bank, Kimberly Clark, Google, SEGRO, The British Land Corporation, GE Energy Infrastructure, Croda International, McDonald's, Sony Europe, Proctor and Gamble, Taylor Wimpey, Ecover, Eurostar, Royal Mail
• Elevate the green agenda and effect strategic change: Elevate the agenda's role in the strategic decision making process by hearing how others have succeeded or been persuaded
• Create a more holistic approach: Put the agenda in the context of your whole  business-strategy/operations/product - by looking at a range of busiesses and your own business across all business functions.
• Win funding: Credit crunch work arounds and the low hanging fruits that don't cost anything, but still sell the agenda. Plus, how to raise stage two funding to make change happen.
• Walk away with an action plan: Our final session will draw you together with similar businesses and create both a general action plan and a tailored plan for your business.
• Spot the opportunities: Show your organisation the new revenue streams and market spaces that are available to your business.
• A NEW format: The new format will use a series of conversations between a panel of sustainability leads and other expert panels all chaired by Roger Harrabin and with a chance to ask your own questions.
• Connect you with the best for fresh and varied thinking: The event will play host to both senior sustainability contacts and other business functions leads, and from a range of industries. There will be over 300 quality people there - drawing from the valuable Green Monday network- see our list of previous speakers
• Keep on going: This is our third year - we're committed: We can think of 4 events that have stopped in the last two years - we are committed to this agenda and will not be stopping!

Format: How The Event Works

A panel of senior sustainability leads will, over the course of one day, be in conversation with over 15 C-Level executives. These conversations will take a walk through the different types of activities of all businesses and consider the environmental challenges. The event will show you how sustainability is currently perceived within the corporate sector and what practical strategies can be employed to get senior buy-in, push it up the agenda and deliver tangible results on the most important fronts.

With the opportunity for the audience to put questions direct to the speakers, this format will deliver straight answers to the challenges faced by Heads of sustainability (and others with direct responsibility – including those in different business activities) in setting goals and delivering a commercial response to climate change. Providing provocative and engaging debate with business heads on what they think will, and will not, work within organisations, the event will take you beyond the “look what is being done” case studies and deliver a set of clear priorities and action points that you can apply within your business. This is more what Aristotle had in mind as a symposium – but without the retsina. Roger Harrabin will be our resident Socrates.

Introducing the Sustainability Leaders Panel & Chair

Four sustainability leads will be present throughout the day in conversation with international industry leaders on real world strategies for making sustainability core to your business:

• Yulanda Chung, Head of Sustainable Business, Standard Chartered Bank
• Dave Challis, Head of Sustainability EMEA, Kimberly Clark
• Benjamin Kott, Green Business operations, EMEA, Google
• Claudine Blamey, Head of Sustainability, SEGRO
• The Chair: Roger Harrabin, Environment Analyst, BBC

Background

Set against the backdrop of failure within the global financial system it seems ironic that businesses are still struggling to grasp the scale of the environmental sustainability agenda and related risks – climatic, regulatory, and strategic. It is the new elephant in the room and many organisations are still failing to make a sufficient response.

This conference presupposes that the near future will look very different in terms of what your operational processes look like, where the energy that runs them will come from, and the products and services your customers will want and/or get. All will be heavily influenced by this agenda, so you need to adapt now or lose share and miss new opportunities or, worse, fail. The automotive industry gives us the first hint of a strategic failure at the heart of big business that relates directly to this agenda.

This conference is designed to involve both those within and outside the sustainability team and empower both parties further. It will help companies better appreciate the agenda and how it touches all parts of a business.

Ultimately, you need to get this agenda more visibility and support – this conference will tell you what you need and how to get it. And how to do it with the support of your financial team.

Speakers

Sustainability panel

Benjamin Kott
Green Business Operations EMEA
Google 

Claudine Blamey
Head of Sustainability
SEGRO 

Dave Challis
Head of Sustainability
Kimberly-Clark Corporation 

Roger Harrabin (Chairman)
Environment Analyst
BBC 

Tom Burke CBE
Environment Advisor
Rio Tinto 

Yulanda Chung
Head of Sustainable Business
Standard Chartered Bank

Strategy panel

Joe Greenwell
Chairman
Ford of Britain 

Magued ElDaief
Executive Director, Infrastructure Accounts
GE Energy 

Peter Clarke
Executive Officer
The British Land Company PLC

Operations panel

Bryan Dobson
President, Global Operations
Croda International Plc 

Keith Kenny
Senior Director Supply Chain, Europe
McDonald's 

Simon Ashby
VP, Information Systems & Logistics
Sony Europe

Product panel

Emma Harris
UK Director of Sales and Marketing
Eurostar 

Luisa Fulci
Director of Marketing Services
Royal Mail 

Mick Bremans
CEO
Ecover 

Nicholas Rogers
Director of Design
Taylor Wimpey

10 Reasons To Come

1. Enable you to win more support: Instructions from CEO’s, CFO’s, operations and sales on how to get more support in your role for environmental sustainability projects
2. Provide insights from top international speakers: Standard Chartered Bank, Kimberly Clark, Google, SEGRO, The British Land Corporation, GE Energy Infrastructure, Croda International, McDonald's
3. Elevate the green agenda and effect strategic change: Elevate the agenda’s role in the strategic decision making process by hearing how others have succeeded or been persuaded
4. Create a more holistic approach: Put the agenda in the context of your whole business – strategy/operations/product – by looking at a range of businesses and your own business across all business functions
5. Win funding: Credit crunch work arounds and the low hanging fruits that don’t cost anything, but still sell the agenda. Plus, how to raise stage two funding to make change happen
6. Walk away with an action plan: Our final session will draw you together with similar businesses and create both a general action plan and a tailored plan for yourbusiness
7. Spot the opportunities: Show your organization the new revenue streams and market spaces that are available to your business
8. A NEW FORMAT for better information: The new format will use a series of conversations between a panel of sustainability leads and other expert panels all chaired by Roger Harrabin and with a chance to ask your own questions.
9. Connect you with the best for fresh and varied thinking: The event will play host to both senior sustainability contacts and other business functions leads, and from a range of industries.
10. Keep on going: This is our third year – we’re committed: We can think of 4 events that have stopped in the last two years – we are committed to this agenda and will not be stopping!

Programme summary

THE BOARD
09:15 – 10:45 Reinvigorating the business case: reviewing the key drivers and the major selling points to build momentum, gain second phase strategic buy-in and achieve change management
This conversation between the Sustainability Leaders panel and the Leaders of Industry panel will open with a 5 minute statement from each of the industry panelists on the drivers of change and their relative importance. This will be followed by an articulation of the high-level objectives for big business in relation to environmental sustainability. The session will provide you with the information you need to integrate the impact of climate change into your immediate and long term operational goals, and achieve buy-in across the organisation

The most successful corporations with clear sustainability achievements are those with sustainable objectives at the heart of their executive decision making and a fairly consistent ethos operating company wide. But if your company is not yet in this enviable position, how do you get there? How do you move from being a siloed function with little or no budgetary power to sitting at the heart of your company’s objectives? If you do have that central buy-in how do you spread the agenda more effectively?

• Culture Shift: Achieving cultural change to place sustainability at the heart of executive decision making
• Getting shareholder buy in and empowering both the CEO and sustainability champions
• Determining the impact of the sustainability agenda on key stakeholders
• Strategic Lines: Determining where sustainability should sit with in the company: reporting structure, size of team

Speakers:
Peter Clarke, Executive Director, The British Land Corporation
Magued Eldaif, MD UK and Executive Director Global accounts, GE Energy Infrastructure
Joe Greenwell, Chairman, Ford

OPERATIONS
11:15 – 12:45 Lean sustainable business: exploiting the commercial benefits of sustainability through-out business operations. This conversation between Operations Directors, Heads of Supply Chain and Logistics and leaders of industry will open with a 5 minute statement from each of the panelists on the commercial benefits of following sustainability principles in the business operations followed by a discussion of the following:

There are numerous examples of the commercial advantage delivered through more environmentally sustainable processes – from effective supply chain management and energy efficiency to waste management. As companies profit by treating sustainability as a strategic issue the question we need to ask for each area of business operations has become – What should our business strategy be in the light of sustainability?

• Effectively building energy efficiency into production and operations
• Exploiting a sustainable supply chain post credit crunch when costs are cut
• Shifting the focus from business risk to opportunity
• Greening transport and logistics
• Assessing the role of sustainable technologies in reducing CO2e impacts
• The role of collaboration – what you should be doing now

Speakers:
Bryan Dobson, President Global Operations, Croda International
Keith Kenny, Senior Director Supply Chain Europe, McDonald´s
Simon Ashby, Vice President, IS & Logistics, Sony Europe
Graeme Carter, European Logistics Director, Proctor & Gamble

STRATEGY
14:05 – 15:35 Evolving and creating credible sustainable offerings and brands to meet the changing demands of an environmentally focused commercial arena. This conversation between product creators and marketers, and the sustainability leaders panel will open with a 5 minute statement from each of the product panelists on how innovation in product and service design and development coupled with effective brand management can drive business followed by a discussion of the following:

Consumer behaviour is changing, particularly in the current economic climate, and companies that are driving sustainable design thinking through-out their business offerings and brand may well have the competitive advantage. But how do you ensure that you have sustainability at the heart of product innovation and to what extent does successful stakeholder and customer engagement with your product depend on building sustainability into the company brand?

• Fostering sustainability focussed innovation in product development and design
• Factoring product life cycle into design, considering a cradle to cradle approach
• Building authentic brands for sustainable futures
• Migrating established brands to sustainable standards

Speakers:
Nick Rogers, Director of Design, Taylor Wimpey
Michael Bremans, CEO, Ecover
Emma Harris Director Sales and Marketing, Eurostar
Luisa Fulci, Director of Marketing Services, Royal Mail

ACTION
16:05 – 17:05 You’ve heard what the keynote presenters have to say, you know what the panellists would advise, now is your opportunity to tailor this knowledge to your own specific situation.

Join a roundtable made up of peers from your sector to hone what you have heard during the day and apply it to the specific challenges you face. The roundtable sessions have been specifically designed to ensure that you return to your organization with fresh ideas and solutions for embedding sustainability at the heart of your business, have clear take away action points from the event and have developed a peer network of unparalleled value.

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