The Coca-Cola Company formally launched its new PlantBottle made from plant matter, announcing that the innovative new bottle is now on the shelves in a number of selected markets.
The company said that the PlantBottle was made from a blend of petroleum-based materials and up to 30 per cent plant-based materials sourced from sugar cane and molasses, meaning that unlike many other plant-based plastics it can be processed through existing recycling facilities without contaminating traditional PET plastics.
It added that preliminary research had shown that the growing of the plant materials and resin production techniques mean that the carbon footprint for the PlantBottle packaging is up to 25 per cent lower than for bottles made with traditional PET.
The first wave of PlantBottles will be distributed in Denmark, Western Canada, and select markets in the Western United States, including Seattle, San Francisco and Los Angeles. The company added that future launches are already being planned in other markets, including Brazil, Japan and Mexico and for China’s Shanghai Expo in 2010.
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