Organisations have started to recognise that to achieve energy-savings they need to engage with employees, delivering staff behaviour change. But, how can companies incentivise green behaviour?
By the end of 2009, nearly a third of UK Government departments were missing their carbon reduction targets. In fact, meeting targets for saving energy, reducing waste or increasing recycling can be harder than many organisations expect. But, could the psychology of behaviour change help?
Rather than relying solely on technology, organisations have started to recognise that to achieve energy-savings they need to do things with employees rather than to them. Moreover, staff needs to be sufficiently motivated to embrace the intended behaviour change themselves.