George Ritchie Articles

  • Key success factors of small businesses

    The purpose of this paper is to examine the success factors of small businesses. The study employed a multiple case–study research strategy involving in–depth interviews with owners of small businesses, a trade organisation and a government agency. The findings suggest that majority of small business owners place more emphasis on getting the job done and focusing on the customers. They pay little ...


    By Inderscience Publishers

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