Keywords: technological roadmapping, emerging research fronts, radiopharmacy, scientific publications, patents
A different technology roadmapping methodology applied to a radiopharmacy industry
This paper describes the development of a new methodology to support strategic planning. It makes use of Technological Roadmapping (TRM) associated with a simplified technique for detecting emerging research fronts by drilling into databases of scientific publications and patents. The customisation of the TRM process to a radio pharmacy unit and its association with an Emerging Research Fronts Detection (ERFD) technique renders a more robust tool for strategic planning for this kind of business, since it combines an inside–out natured process (TRM) with ERFD that is outside–in. The former is very good to capture market and customers expectation trends and the latter is superior to gather insights for technology and product trends. The business unit DIRF (Diretoria de Radiofarmácia) of IPEN–CNEN/SP, located in São Paulo, Brazil, was used as the base of the study and implementation of the methodology presented in this work.