Innovest Strategic Value Advisors

A Natural-Resource-Based View of the Firm

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Courtesy of Innovest Strategic Value Advisors

Over the next decade, businesses will be challenged to create new concepts of strategy, and it seems likely that the basis for gaining competitive advantage in the coming years will be rooted increasingly in a set of emerging capabilities such as waste minimization, green product design, and technology cooperation in the developing world. Strategists and organizational theorists must begin to grasp how environmentally oriented resources and capabilities can yield sustainable sources of competitive advantage.

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