Consumer-focused packaging for one G&S client needed broader awareness and increased market demand. To obtain that goal, G&S provided a two-prong approach. First, “hot button” messages were developed for the training of sales staff. Media relations, too, was a key component. G&S drove national business and trade publication outreach with substantial results. Coverage in premier media outlets – Associated Press, Reuters, CNN, Forbes Online and Fortune Magazine – was obtained. Additionally, key trade publications including Progressive Grocer and Grocery Headquarters covered the new packaging.