Inderscience Publishers

A new approach towards strategic decision-taking in a multi-product innovative organisation. Part II: the culture

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Part I of this paper described the structure of a new strategic decision-taking process. Basically, it consists of a series of informative maps, which are constructed during interactive mass meetings by the participants. In this way, essential information is shared throughout the organisation and even beyond. However, when going through the various phases, management and workers are cooperating according to rules that are different from those they are used to in the formal hierarchical setting the first steps are set to change to managerial culture. This paper explains how the leading manager can consolidate these changes in culture.

Keywords: organisational culture, management role, product management, product specification, R&, D planning, strategic decision-taking, strategic technology management, teamwork, technology strategy

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