Thistle Publishing

A New Trinity of Corporate Creeds

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Courtesy of Thistle Publishing

Policymakers in Washington D.C. and state capitals need to recognize that a new trinity of corporate creeds is emerging among the most powerful and progressive companies in the world. Laws and regulations governing corporations are vital. Yet the most demanding task before lawmakers is shaping a marketplace where sustainability is encouraged by way of creative problem-solving, fostered by innovative corporations who recognize their role in the pursuit of environmental excellence.

Business management scholars spent several decades after World War II making sure that quality control processes were integrated into the strategy of corporations. This so-called “quality” revolution established a dual emphasis on the price and technical quality of products. Firms such as General Electric, Honeywell, Lockheed Martin and ConocoPhillips are now famous for endorsing corporate creeds focusing on price and quality.

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