Inderscience Publishers

A survey on users' willingness-to-pay for privacy in mobility pricing systems

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Courtesy of Inderscience Publishers

Mobility-pricing is one of the avenues leading to the 'information highway' where road-pricing, such as automobile insurance, can be priced based on actual mileage of the vehicle. The periodic transmission of vehicle's location for payments raises privacy issues. Past research has only been speculative of the motorists' privacy perspective. This paper uses mobility-priced insurance as a case study and reports the results of a survey gauging respondent opinion about willingness-to-pay for privacy. It is hoped that the results of this research can be used to influence the design of other mobility-pricing systems.

Keywords: location privacy, mobility pricing, transport surveillance, tracking, anonymity, global positioning systems, GPS, telematics, vehicle location, motorists privacy, information highway, road pricing, vehicle insurance, automobile insurance, willingness-to-pay

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