Air New Zealand: facing increased competition
Due to globalisation of other airlines, Air New Zealand (NZ) faces increased competition on domestic routes. The Australian flag-carrier Qantas (QF) flies within New Zealand; yet, Air New Zealand has no routes within Australia. Likewise, Pacific Blue (DJ) flies within New Zealand, previously the domain of Air New Zealand. Dubai-based Emirates (EK) takes passengers across the Tasman Sea, but Air New Zealand has no reciprocal business in the UAE. While Singapore Airlines (SQ) has daily links between Singapore and New Zealand, Air New Zealand stopped flying to Singapore. Air New Zealand is facing increased competition; meanwhile, its fleet is aging. This is a case study designed for class-room use as well as reference.
Keywords: globalisation, case study, strategy, Air New Zealand, airlines, domestic routes, airline competition, national carriers, meals service, aging fleet