Keywords: system industries, cognitive mode of R&, D, social mode of R&, D, marketing mode of R&, D, technology portfolio, R&, D management
An integrative framework for R&D management in system industries
Heterogeneous component technologies can converge into systems with novel functionalities, creating new industries. Analysing 1193 events in the interactive television industry during 1992-95, this paper describes the characteristics of such system industries. It models the dynamism and complexity of system industries using the "social construction of technology" and "technological systems" perspectives. It then develops an integrative framework for R&D management in system industries based on the insights.