Keywords: DRAM industry, competitive advantage, key factor, factor conditions, demand conditions, supporting industry, government policy, technology source, fund raising, corporate strategy
Analysis on the key factors influencing competitive advantages of DRAM industry in Taiwan
In view of the great opportunity of future DRAM market and the fact that Taiwan will become a major player in such a market, this paper looks into key factors that influence the competitive advantages of Taiwan DRAM industry. This paper firstly establishes a framework to analyse the competitive advantages of Taiwan DRAM industry. Based on the framework, conclusions on the factors that influence the competitive advantages of DRAM industry are then derived. Then, these factors are summarised into questionnaires. The empirical results show that at macro level the development of technical manpower, information products, IC equipment industry, and strategic industry planning are the most key factors. At industry level, the development of lithography technology, retained earnings, strategic alliances, and cost leadership strategy are the most key factors. Some future strategic focus on Taiwan DRAM industry is provided.