Inderscience Publishers

Applying trust mediums to nurture global intrapreneurship

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Many multinational enterprises (MNE) do not achieve desired growth due to their inability to create opportunities for export. An absence of employee innovation exists within MMEs, which suggest an absence of trust and inducement of employee motivation to develop and sustain creative solutions. The purpose of this paper is to integrate trust with intrapreneurship, to promote the emergence of new opportunities within the MNE. The introduction of basic and swift trust disciplines will be integrated with intrapreneurship as catalysts to improve social communication, creativity and enable MNE growth. This research is fundamental to understand how intrapreneurship and trust mediums can intentionally be integrated within an MNE culture to create and sustain a global business. Business scholars discuss these global disciplines as associated business concepts. In particular, business practitioners use trust as a social business tool to encourage employee interaction and intrapreneurship to develop business ventures. This paper endorses a scholar–management practicum to apply trust disciplines with the integration of intrapreneurship to encourage creativity between MNE members.

Keywords: trust, global intrapreneurship, globalisation, collaboration, collective, multinational enterprises, MNEs, employee innovation, employee motivation, organisational culture, employee interaction, social communication, creativity

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