Keywords: human resource management, HRM, internal marketing, logistics personnel, personality traits, personality tests, customer orientation, service quality, SERVQUAL, South Korea, employee perceptions, logistics management
Assessing the effects of personality traits on the service quality of Korean logistics personnel
The purpose of this study is to examine the relationship between personality traits and service quality perceptions of the employees of logistics organisations. This study administered the Big-Five scale to derive the measurements of personality traits and the SERVQUAL (RATER) scale to measure service quality perception. Data for this study were collected through an online (web-based) survey from personnel of many logistics organisations in South Korea. The results of this study confirm that correlations between these variables are statistically significant. This study provides additional insights about the relationships and practical applications of these variables. Recommendations are made for the strategic integration of marketing and human resource management practices.