A supplier of biodegradable packaging was ready to identify and develop the brand look, feel, positioning and strategy to support the company’s inaugural launch of biodegradable utensils. Strong visuals, positioning and packaging design were needed to appeal to consumers nationwide and essential to convince target retailers that the product line was viable. G&S applied a strategic branding approach to define the new brand. The agency conducted creative brainstorming and research to identify three possible brand names and approaches. Working with a preferred design partner, the agency finalized the supporting brand elements, including brand positioning, proof points, packaging design and brand guidelines. The effectiveness of the new brand helped the company sell the product concept to several grocery retailers, and has led them to move all of their utensil products under the new brand umbrella.
- Building a consumer brand from the ground up #421 case study
Building a consumer brand from the ground up #421 case study
Neuthox improves the water quality by removing unwanted bacteria - Case Study
NEUTHOX removes biofilm in cooling tower and leaves the water system completely free of unwanted bacteria Using an electrolysis process of saltwater the ECA generator produces the liquid NEUTHOX, which contains hypochlorous acid, and is highly efficient in eliminating bacteria.A biofilm consists of living and dead organic and inorganic material collected on a surface, which in water systems typically occurs as a patch on a pipe surface. Biofilms contribute to increased bacterial levels, reduction of dissolved...
Perfectly clean water without the use of chemicals - Case Study
Showers in indoor swimming pool was legionella-free without dangerous chemicals In the spring of 2012 dangerous legionella bacteria outbreak was found in the shower installation in Osby swimming hall in Sweden. Now the shower installation is completely legionella free, and secure the visitors against future outbreaks, by using a harmless and biodegradable liquid NEUTHOX.Each year, between 100 -150 Swedes has been infected with dangerous legionella bacteria, partly driven in water systems in apartment buildings,...
Neuthox removes legionella bacteria and biofilm - Case Study
Hotel Terme della Sardegna (Sardinia, Italy) saves 12.000 € yearly by having a clean water systemDanish Clean Water is the manufacturer of an ECA generator, which produces the disinfectant liquid, NEUTHOX.NEUTHOX is produced through an electrolysis process, where only electrical power, common salt and water is used, and is a clear 100 % biodegradable liquid which eliminates dangerous bacteria, such as Legionella and Salmonella, in water.The DCW generator is fully automatic and adds NEUTHOX to the water...
Removal of lead(II) and nickel(II) ions from aqueous solution via Bermuda grass biomass
Adsorption of lead(II) and nickel(II) ions from aqueous solutions was investigated by Bermuda grass biomass. The adsorption process was studied as a function of pH, initial metal concentration, temperature and time. The experimental data obtained were investigated via Langmuir, Freundlich and Temkin isotherms. The kinetic data were examined by pseudo-second-order and intraparticle diffusion models. The biomass was shown to be highly efficient in the removal of lead and nickel ions with the removal of 99% and 54%...
Characterization and biodegradability of sludge from a high rate A-stage contact tank and B-stage ...
In light of global warming mitigation efforts, increasing sludge disposal costs, and need for reduction in the carbon footprint of wastewater treatment plants, innovation in treatment technology has been tailored towards energy self-sufficiency. The AB process is a promising technology for achieving maximal energy recovery from wastewaters with minimum energy expenditure and therefore inherently reducing excess sludge production. Characterization of this novel sludge and its comparison with the more conventional...