A supplier of biodegradable packaging was ready to identify and develop the brand look, feel, positioning and strategy to support the company’s inaugural launch of biodegradable utensils. Strong visuals, positioning and packaging design were needed to appeal to consumers nationwide and essential to convince target retailers that the product line was viable. G&S applied a strategic branding approach to define the new brand. The agency conducted creative brainstorming and research to identify three possible brand names and approaches. Working with a preferred design partner, the agency finalized the supporting brand elements, including brand positioning, proof points, packaging design and brand guidelines. The effectiveness of the new brand helped the company sell the product concept to several grocery retailers, and has led them to move all of their utensil products under the new brand umbrella.
- Building a consumer brand from the ground up #421 case study
Building a consumer brand from the ground up #421 case study
Sludge-bed anaerobic membrane bioreactor treating prehydrolysis liquor (PHL): correlation of cATP™ ...
Cellular adenosine triphosphate (cATP™) may be used to characterize the biological degradation activity within the anaerobic and aerobic wastewater treatment systems. The feasibility of using cATP™ as a process monitoring parameter for an anaerobic membrane bioreactor was evaluated. Results obtained from batch respirometric anaerobic treatability studies and a continuous sludge-bed anaerobic membrane bioreactor (SB-AnMBR) treating prehydrolysis liquor were examined. Both studies were conducted at an operating...
Toxicological and Environmental Safety Data - Case Study
IntroductionAGRAGEL is a cross-linked copolymer of acrylic acid and acrylamide partially neutralized as potassium/ ammonium salt. The polymer is in its dry form a granulate and forms a gel-like material upon addition of water or aqueous solutions. Due to the cross-linking it is insoluble in water. Uptake of water is facilitated mainly by the negative carboxylic groups of the polymer and their hydration with water molecules. Complete solubilization is hindered because of the cross-linking of different polymer...
Neuthox improves the water quality by removing unwanted bacteria - Case Study
NEUTHOX removes biofilm in cooling tower and leaves the water system completely free of unwanted bacteria Using an electrolysis process of saltwater the ECA generator produces the liquid NEUTHOX, which contains hypochlorous acid, and is highly efficient in eliminating bacteria.A biofilm consists of living and dead organic and inorganic material collected on a surface, which in water systems typically occurs as a patch on a pipe surface. Biofilms contribute to increased bacterial levels, reduction of dissolved...
Perfectly clean water without the use of chemicals - Case Study
Showers in indoor swimming pool was legionella-free without dangerous chemicals In the spring of 2012 dangerous legionella bacteria outbreak was found in the shower installation in Osby swimming hall in Sweden. Now the shower installation is completely legionella free, and secure the visitors against future outbreaks, by using a harmless and biodegradable liquid NEUTHOX.Each year, between 100 -150 Swedes has been infected with dangerous legionella bacteria, partly driven in water systems in apartment buildings,...
Neuthox removes legionella bacteria and biofilm - Case Study
Hotel Terme della Sardegna (Sardinia, Italy) saves 12.000 € yearly by having a clean water systemDanish Clean Water is the manufacturer of an ECA generator, which produces the disinfectant liquid, NEUTHOX.NEUTHOX is produced through an electrolysis process, where only electrical power, common salt and water is used, and is a clear 100 % biodegradable liquid which eliminates dangerous bacteria, such as Legionella and Salmonella, in water.The DCW generator is fully automatic and adds NEUTHOX to the water...