A supplier of biodegradable packaging was ready to identify and develop the brand look, feel, positioning and strategy to support the company’s inaugural launch of biodegradable utensils. Strong visuals, positioning and packaging design were needed to appeal to consumers nationwide and essential to convince target retailers that the product line was viable. G&S applied a strategic branding approach to define the new brand. The agency conducted creative brainstorming and research to identify three possible brand names and approaches. Working with a preferred design partner, the agency finalized the supporting brand elements, including brand positioning, proof points, packaging design and brand guidelines. The effectiveness of the new brand helped the company sell the product concept to several grocery retailers, and has led them to move all of their utensil products under the new brand umbrella.
- Building a consumer brand from the ground up #421 case study
Building a consumer brand from the ground up #421 case study
Nanobite Cleans up Coastal Oil Disaster in Spain - Case Study
On November 13, 2002, the Greek tankerThe Prestigebegan losing its cargo of #6 bunker crude oil after one of its tanks burst off the northwest coast of Spain.The Spanish government decided to allow the tanker to sink, despite concerns of widespread contamination. By December’s end, the tanker had lost 80% of it’s haul (more than 77,000 tons). Thousands of kilometres of coastline were polluted including more than one thousand beaches on the Spanish, French and Portuguese coasts. In addition the spill...
Nanobite remediates boyne river oil spill - Case study
On the 6 September 2007, an oil spill from a fuel dump leaks into the beautiful Boyne River, County Louth, Ireland. Local wild fowl and their nesting areas are endangered, as is the local water supply. The coastguards deploy conventional booms to contain the spill but decide against the use of conventional chemical detergents because of the obvious damage to flora and fauna. Drogheda Borough Council require a treatment that is 100% environmentally safe. They chooseNanobite Liquid, an inert, non-toxic and...
Sludge-bed anaerobic membrane bioreactor treating prehydrolysis liquor (PHL): correlation of cATP™ ...
Cellular adenosine triphosphate (cATP™) may be used to characterize the biological degradation activity within the anaerobic and aerobic wastewater treatment systems. The feasibility of using cATP™ as a process monitoring parameter for an anaerobic membrane bioreactor was evaluated. Results obtained from batch respirometric anaerobic treatability studies and a continuous sludge-bed anaerobic membrane bioreactor (SB-AnMBR) treating prehydrolysis liquor were examined. Both studies were conducted at an operating...
Toxicological and Environmental Safety Data - Case Study
IntroductionAGRAGEL is a cross-linked copolymer of acrylic acid and acrylamide partially neutralized as potassium/ ammonium salt. The polymer is in its dry form a granulate and forms a gel-like material upon addition of water or aqueous solutions. Due to the cross-linking it is insoluble in water. Uptake of water is facilitated mainly by the negative carboxylic groups of the polymer and their hydration with water molecules. Complete solubilization is hindered because of the cross-linking of different polymer...
Neuthox improves the water quality by removing unwanted bacteria - Case Study
NEUTHOX removes biofilm in cooling tower and leaves the water system completely free of unwanted bacteria Using an electrolysis process of saltwater the ECA generator produces the liquid NEUTHOX, which contains hypochlorous acid, and is highly efficient in eliminating bacteria.A biofilm consists of living and dead organic and inorganic material collected on a surface, which in water systems typically occurs as a patch on a pipe surface. Biofilms contribute to increased bacterial levels, reduction of dissolved...