To help a new division of an international wire and cable company maximize its success in the booming offshore, marine, oil and gas markets, G&S developed a multi-pronged strategy to deliver maximum results via highly-targeted channels. By developing consistent core messages, creating sales-critical tools, garnering awards at major industry events, generating favorable coverage, and reaching prospects with targeted e-communications, the agency helped the client enter the market on strong footing. The communications program helped the client achieve record orders, bolster its image among the top industry players, and successfully differentiate itself in a competitive marketplace.
Building awareness of a new division #610 case study
Five key takeaways from the big three oil market reports
Demand and supply data still diverge, Venezuela’s increasingly critical to balances, and some macro alarm bells are starting to ring Opec, the International Energy Agency and the Energy Information Administration simply don`t agree on the state of the oil market`s balance. Tight oil`s recent surge has thrown a spanner in all their works. But some nuggets in the data are worth drawing out—they might be decisive over the coming months. 1. Demand is strong, but the agencies don`t agree how strong&helli...
New DESMI Smart Boom - Superior Monitoring Boom Technology
The system combines proven DESMI oil spill containment boom with the Boom Guard Monitoring Buoy, an oil pollution monitoring device used to monitor for the presence of oil pollution within the boom containment area. If oil pollution is detected, the buoy transmits an alert via Iridium satellite in real time. The buoy also monitors location and heading and should the SMART BOOM drift, the buoy reports its current location and heading, transmits an alert, and continues to transmit hourly allowing users to locate...
Do you know the two most important words required to understand oil spill booming?
Much has been written (incorrectly) about how to deploy boom in order to protect, deflect or contain oil. We have long promoted using math and science when deploying spill countermeasures not only because it works, but because it’s faster, safer, more effective and it saves time, money and impact. What we’ll focus on in this article is the where of boom deployment. When it comes to understanding where to correctly deploy boom during an oil spill incident, it’s important to understand that...
Hydrocarbon Bioremediation – Cleaning fuels & motor oil spills on water - Case Study
Background Nanobite Products proved how effective they are in hydrocarbon bioremediation on water with the almost total remediation in one week of fuel spills from abandoned cars. Read on… On March 30 2006, in Black Sod Bay in County Mayo, between 45 and 50 cars were transported from a neighbouring island destined for scrap. They were deposited at low tide on the shoreline to await transportation. As soon as the tide came in, it became apparent that oil, diesel, petrol had begun to seep from the broken...
ALBANISA Oil Spill Equipment Setup - Case Study
As a part of the Bolivarian Alliance for the People of Our America (acronym in Spanish: ALBA), Nicaragua has received funds to build a new oil hub in the Caribbean. The hub will be available for oil companies in order to store their products before reaching its final destination. By doing that the profit will be increased as the costs for transportion is reduced. The updated environmental regulations and the plan to have industrial complexes forces many oil spill combating companies to have an oil spill contingenc...