Building awareness of a new division #610 case study


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To help a new division of an international wire and cable company maximize its success in the booming offshore, marine, oil and gas markets, G&S developed a multi-pronged strategy to deliver maximum results via highly-targeted channels. By developing consistent core messages, creating sales-critical tools, garnering awards at major industry events, generating favorable coverage, and reaching prospects with targeted e-communications, the agency helped the client enter the market on strong footing. The communications program helped the client achieve record orders, bolster its image among the top industry players, and successfully differentiate itself in a competitive marketplace.

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