Inderscience Publishers

Business startup motives and satisfaction among Swedish selfemployed

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This article investigates if satisfaction with being selfemployed is affected by whether the decision to become selfemployed has been made by choice or by force. After a literature review, the hypothesis was that pull factors lead to higher satisfaction than push factors among the selfemployed. A survey answered by 1040 selfemployed (62% of the sample), shows interesting results since both groups of startup motives lead to equally high levels of satisfaction. These results support a government's strategy to encourage and stimulate people to start a business both in times of economic recession and unemployment as well as during economic prosperity.

Keywords: self-employment, entrepreneurship, business startups, motivation, satisfaction, push factors, pull factors, Sweden, new ventures

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