Keywords: consumer loyalty, financial performance, innovation resources, market performance, sustainability, Slovenia, sustainable economy, sustainable development, sustainable competitive advantage
Can innovation resources influence company performance: case of Slovenia
Innovation resources are among the resources critical for the creation of sustainable competitive advantage and therefore, for the growth and survival of companies. Authors explore partial dimensions of innovation resources and their relations with company performance from a sample of companies in Slovenia as a transforming socialist economy. The results of research show moderate positive correlation between these two variables.