Case studies - lighting strategies for retail stores


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LED lights and Food Retailing
Light is an integral part of the business strategy of successful retail stores. Light is needed toprovide the right mood for shopping, highlight items the store wants to sell, illuminate display cases and to create a unique identity in the shoppers mind.

LED lighting solutions
Food retailers have been particularly aggressive in adopting LED lighting solutions. Food retailers realize their cost savings not through lighting but through highly significant changes in refrigeration costs.
Refrigerated display cases use a huge amount of electricity to cool food when incandescent bulbs and CFLs are used. LED's which emit very little heat, result in up to 60 % reduction in refrigeration costs.
Besides heat another reason why food retailers do not like CFLs is because CFLs become inefficient at lower temperatures leading to lower light output and an unreliable lifespan. LED's, by contrast, are unaffected by lower temperatures.
CFLs are also afflicted with the problem of mercury contamination. No food retailer can risk the breakage of fluorescent lights in a food display case with possible mercury contamination of food.
LED bulbs offer directional light – a great advantage when using it in display cases. Corporate exemptions and tax credits available to retailers who maintain energy efficient buildings are the crowning glory of these lights.

Light Quality and Customer Satisfaction
Light quality is vital for a retail store. Good quality light ensures that products are seen in their actual colors
Light from poor quality luminaries is deficient in some portions of the light spectrum and does not reproduce colors faithfully. Most shoppers have 'warm' lights in their homes. It is therefore best if the lighting in a retail store simulated the conditions under which they will see and use the product in their homes. Incandescent warm lights are inefficient, but with LED lighting that is indistinguishable from incandescent light retail stores have a friend that will not only reduce customer dissatisfaction but will also help save on electricity bills.
Point of Purchase Displays
LED point of purchase displays are cool to touch, use a tenth of the energy of incandescent and last almost indefinitely (approximately 50,000 hours). These are all valuable characteristics of a light bulb for a point of purchase display. They do not emit any UV light and help safeguard against any potential product damage resulting from exposure to UV light.

Bottom line
Lighting electricity bills are an important component of a retail store’s cost structure.  lighting bills can make up to 70% of the electricity bills for most retailers
Some business owners are cautious and like to take one step at a time ,However LED bulbs help to significantly improve the store’s bottom lines. Operational effectiveness is mandatory and precedes strategies. They are rapidly becoming an integral part of the operational and marketing strategies of retail stores. These energy efficient and environment friendly lights can give any store the edge in terms of both costs and better store image that can set it miles ahead of its competitors. In this era of strong competition, environment consciousness and green business strategies it is only a matter of time before every single retail store will have to shift to energy efficient LED lighting solutions. When it comes to adopting this energy efficient technology the question is not 'Why' but 'When'.

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