Johnson & Johnson - Case Study


Courtesy of thinkstep

Life Cycle Thinking
Driving Product Development, Innovation & Marketing

thinkstep worked with Johnson & Johnson to develop their proprietary Earthwards® process comprised of a product evaluation scorecard, governance system, and third party assurance process. Today, Earthwards® recognized products lead by example. They compete favorably in the market, successfully address consumer preference for environmentally thoughtful products and transparent, relevant sustainability claims. Earthwards® recognized products also deliver clear, meaningful impacts.

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