Inderscience Publishers

Comparative study on potential business opportunities: China, USSR, Eastern Europe

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This paper identifies changes which have taken place in the world's political and economic structure, such as the cessation of the Cold War, the Middle Eastern crisis, etc. It suggests causes of such changes. The paper then considers the alternative market opportunities that have been created for small-and medium-sized US businesses that have evolved as a result of this transformation. It considers technology investment as one alternative and whilst highlighting problems that could arise, the paper does provide evidence that steps have been taken to eliminate such problems.

Keywords: integrated world economy, direct investments, investment opportunities

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