Comprehensive PR strategy helps enhance prestige of financial services association #602 case study

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To help an international association of financial services professionals enhance its prestige and provide members with more value, G&S developed a comprehensive PR strategy focused on the industry, members and the association’s employees. Key program elements included a “message mapping” session to create key messages that could be used across departments and geographies; an e-communication program to enhance member productivity through a series of interactive, online Web seminars and a blog where members could provide perspectives on topics of interest and exchange information; trade press media relations designed to position members as leading industry experts; and tools to help members communicate with clients and prospects at the local level.

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