Keywords: foreign direct investment, e-commerce
Country attractiveness for foreign direct investment in e-commerce
A model for ranking countries is developed that will enhance foreign direct investment (FDI) decision-making in the e-commerce industry. Existing country attractiveness rankings offer valuable information for FDI decision-making but they are too aggregated to be useful at the industry level. Different industry characteristics necessitate different assessment for specific industries. A list of criteria relevant to FDI decision-making in e-commerce was compiled for this model. Information regarding the relative weight of the criteria as they apply to e-commerce was compiled based on a mail survey. This model provides a more refined and pertinent ranking of countries for FDI decision-making in the e-commerce industry than is found in the published general country rankings. A paired-sample test indicates significant differences between the country ranking for FDI in the e-commerce industry obtained by our model and the general published country ranking.