Creating strategic value for dark fiber #313 case study


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G&S was challenged to position a unique product offering from a fiber optics client – virtually unlimited, unmetered bandwidth at a fixed cost – as an industry-leading offering, and reposition the market and the company as it evolved, into a services-based telecommunications company. To meet this challenge, G&S implemented an aggressive program to build relationships with the top industry analysts, key trade and business media. G&S secured keynote speeches in the top fiber and broadband conferences, and obtained coverage in Telephony, e-Week, Communications News, Information Week, Forbes, and Fortune among other top media.

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