CSI progress report - case study


Courtesy of IMS Consulting (Europe) Ltd

Delivering an interactive progress report for the World Business Council for Sustainable Development.

The client

The WBCSD is a global association of some 200 companies dealing exclusively with business and sustainable development. The CSI is a global effort by 23 major cement producers with operations in more than 100 countries who believe there is a strong business case for the pursuit of sustainable development.

The challenge

Every five years the CSI produces a review summarising its activities and impacts for its stakeholders. It provides a long term view of the difference the Initiative is making. As its communication partner, IMS Consulting was on hand to help deliver the most recent progress report.

What did IMS do?

The interactive online progress report was housed on a microsite developed by IMS. As well as advising on the content and providing copywriting and editing support, IMS delivered features to encourage users to engage with the report, such as interactive graphs, quizzes and feedback points throughout.

What was the outcome?

The report provided the CSI with a dynamic snapshot of its progress over the past five years, encouraging active participation from its stakeholders.

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