Keywords: addressee orientation, Cocoon Publishing Framework, corporate environmental reporting, environmental reports, individualisation, personalisation, target group tailoring, XML, customisation
Customised environmental reporting
Customisation of corporate environmental reports to the information needs of a target group or an individual is a growing topic. Hence, based on a deeper understanding of addressee orientation, the technical possibilities for target group tailoring or (by reducing the size of the target group to one individual) addressee orientation are examined. Firstly, system customisation comprehends the possibilities of adapting an information system to a user. This part of addressee orientation enables the system to alter to accommodate the user's needs. Secondly, user modelling makes it possible to build a representation of the user's needs in the system that can be used to control the system customisation. These two characteristics of addressee orientation lead into a typology of nine possible combinations. One of these combinations which gives huge possibilities to the user and provider and is also easy to implement is in focus in the second part. Using up-to-date internet technologies an ICT-architecture is developed, customised to individual needs for corporate environmental reporting systems.