Delivering the Promise of Continued Customer Success
Improve yields and profits
Within the global food industry, TOMRA Sorting Food applies its brand promise by providing innovative technologies, high-performance sorting systems and experts who work as one with food producers, processors and manufacturers throughout the farm-to-fork journey.
The partnerships we form with customers allow us to help them improve yields and profits, with the knowledge that our support is available to them, 24-hours a day, wherever they are located.
Whether local or global, our customers know we take our long-term commitment to their business seriously, demonstrated by continuous investment in our facilities and people around the world.
Underpinning our commitment to excellent customer service are high levels of employee motivation, with over three quarters (77 per cent) of TOMRA Sorting Food’s people saying the company is a great place to work. This translates directly into positive and dynamic relationships, both internally and externally.
The second is customer intimacy, where our expert teams take time to understand our customers’ businesses and the opportunities and challenges facing them.
Finally, operational excellence in the way our manufacturing, service and support teams are always ready to assist is a key differentiator for our business.
These priority areas were initially identified in a 1993 study on customer intimacy published in the Harvard Business Review. Authored by Michael Treacy, a former professor at MIT and business consultant, and Harvard Business School Professor Fred Wiersema, the study identified three ways in which companies can differentiate themselves. These were building of powerful, cohesive business systems; raising of customers’ expectations; and redefining value for customers in their respective markets.
Continually evolving our customer support services, with initiatives such as TOMRA Care which provides up to 24-hour expert support, helps our customers avoid serious production losses should a machine break down occur and also helps develop strong partnerships.
Our broad pallet of technologies, including laser, infrared-spectroscopy, X-ray and camera solutions, allows us to deliver bespoke solutions. Our experts gather data from food processors and manufacturers, which allows us to provide the optimum sorting systems and applications for their businesses.
When our technologies and data analytics are integrated with the sanitary designs of our machines, which reduce both spoilage and waste, and an outstanding customer care service in TOMRA Care, it clearly sets our business apart.
In addition, our food sorting systems are engineered to be energy efficient. For example, our peeling machines, which benefit lines processing between 1,000 kg/hr – 65,000 kg/hr, have the lowest energy use per piece of product peeled for a defined peeling quality. This efficiency is one of the reasons our peeling systems are used to process 85 percent of the world’s French fries.
We also utilize LED illumination for further energy savings and have sophisticated air nozzle and supply systems for rejection systems, minimizing compressed air usage.
We know that our success is directly linked to that of our customers. By delivering our brand promise of “trusted technology and partnership for better business and environment” daily, we will continue to evolve and grow our business for the benefit of food processors and manufacturers throughout the world.