Keywords: environmental innovation, eco–innovation, chemical industry, theory of planned behaviour, managerial attitudes, stakeholder pressure, resources, capabilities, Hungary, environmentally friendly solutions
Determinants of environmental innovation in the Hungarian chemicals sector
This paper elaborates on the environmental innovation practices of Hungarian chemical companies (the adoption of new solutions as well as their development) based on the results of an empirical survey. The factors which influence the introduction of environmentally friendly solutions are explored using the framework of Ajzen's theory of planned behaviour. This includes an examination of managerial attitudes, stakeholder pressure and firms' resources and capabilities. The paper describes how the above–mentioned factors are connected with the actual innovation activity of firms in order to identify the conditions which lead them to engage more intensively in introducing environmentally friendly products and processes.