Inderscience Publishers

Developing the "right" breakthrough product/service: an application of the umbrella methodology to electric vehicles - Part B

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This paper is Part B of our investigation into a potential new approach for dealing with the market forecast and introduction of breakthrough products. Part A of this research presented a theoretical model which we have termed the "Umbrella Methodology" as an alternative means for choosing the "right" breakthrough product to develop, based on information on a number of key inputs which impact the success of new products. This paper applies that methodology to the case of the electric vehicle, which represents a breakthrough product, which is very close to market introduction. This paper is meant to be demonstrative in nature, illustrating how the methodology of Part A can be implemented. It is not a strategic suggestion or advice aimed at electric vehicle developers. The exercise shows how, even using only secondary information, product developers can make better-informed decisions regarding which breakthrough product to introduce.

Keywords: breakthrough product development, backcasting, new product development and forecasting

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