Your business is going green, the sustainable-ball is rolling and there is no turning back! But how do you communicate this to your customers effectively and efficiently? How do you persuade existing customers to make more green choices, and how do you turn the heads of those already thinking on their green feet?
Educate, empower and build a relationship with your customers and establish a level of trust. This can be done with a well designed marketing campaign that utilises all the modern communication platforms (such as Twitter, Facebook, Linkedin, Youtube, blogs, websites, and forums).