Driving interest in premium blankets #501 case study

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When a key customer of a G&S client needed to create product demand and drive Web traffic to an online storefront for new premium blankets — which were made from fibers derived from corn — G&S devised a PR strategy playing up the angle of an American grown and made product to coincide with the customer’s “Americana” principles. Using three-dimensional press kits delivered in white gift boxes and tying in the “Counting on Corn!” theme throughout the campaign, G&S secured coverage in more than 100 national media outlets in the first month. Media highlights include USA Today, Better Homes & Gardens, Family Circle, Woman’s Day, and the customer reported more than 10,000 Web visitors to the order site.

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