Keywords: social entrepreneurship, embeddedness, social behaviour, social factors, India, SAP-LAP learning, critical success factors, entrepreneurial behaviour, value creation, strategic decision making
Entrepreneurship in Indian context: SAP-LAP learning critical success factors
Social entrepreneurship (SE) is much discussed but little understood. However, given the present volatile and ever changing environment, more and more companies are getting involved in such social initiatives. This paper conceptualises SE as a multidimensional construct involving the entrepreneurial behaviour to achieve the social mission, a coherent unity of purpose and action and the ability to recognise social value-creating opportunities. The present paper develops a conceptual model through a number of examples and empirical examples from India. This model can guide emerging social entrepreneurial ventures in strategic decision-making to understand the critical success factors for sustainability of such enterprises. It can also assist them in setting realistic criteria for evaluating their short and long-term performance. The research and managerial implications are also discussed.