Certainly, companies always try to put the most upbeat messages forward to the outside world, but even internally and behind closed doors it can be real challenge to determine what to determine what the top executives really want accomplished. This article explains explains the issue or stealth mandates and how to identify them.
Rule one is to pay close attention to the actions taken by business management and not their words. If the marching orders are 'social responsibility and sustainability.' yet the underlying foundation on which this depends is being cut while at the same time highly-skilled marketing professionals are being hired, the stealth mandate is: boost the brand, our core programs are just fine.