EMG CSR Consulting LLP

Environmentally friendly printing case study

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Courtesy of EMG CSR Consulting LLP

Environmentally friendly marketing materials for complete Cradle to Cradle recycling: Case study of promoting sustainability and CSR in an ethical way.

The medium should be the message. It makes no sense to promote sustainable practices by printing marketing materials on non-recycled paper, or featuring fancy extra packaging. We are experts in brainstorming and developing creative, recyclable or biodegradable materials that convey your green messages in function as well as content. We use recycled paper from sustainably harvested trees and soy-based inks for printed marketing communications. In one case, we created a piece of marketing collateral which was able to be planted, and produced flowers when watered. In another case, we produced a marketing tool that was fully recyclable into the very product it was promoting: silver certified cradle to cradle carpet backing (circular economy).

Our preferred supplier and business partner in the Netherlands for certified Cradle to Cradle printing & environmental printing is Drukkerij Dekkers in Dordrecht. Make the Medium your Message' (concept, content and design by ELCAMEDIA) - the physical flyer was produced on the same material - and printed with the same certified, biological inks - as the silver certified Cradle to Cradle brochure produced for the Desso EcoBase concept. It's a great example of quality innovation: it's excellent quality, the material is completely environmentally sound, durable - even waterproof! - and it's fully recyclable (C2C technical cycle).

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