Inderscience Publishers

Ethical networks or networking ethics: a qualitative case study

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In recent years there has been a discernible increase in the use of principles centred on corporate social responsibility and/or ethics in the business market. However, there exists some confusion regarding why this is carried out and the actual value of proclaiming the sustainability of a company. I anticipate that firms strategically position themselves in the marketplace and among their stakeholders by the official writing down and marketing of such principles in a code. The use of ethics codes within an industrial Finnish business network is investigated.

Keywords: ethics codes, business networks, strategy, network positioning, ethical embeddedness, Finland, corporate social responsibility, corporate responisibility

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