Executive insight: HM Digital, Inc.

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Courtesy of HM Digital, Inc.

Water is the most important product in the entire world,” Rob Samborn, Director of Sales and Marketing for HM Digital, began. “Demand is ever increasing. Oil is a distant second by comparison and in the near future may well be a thing of the past!”

Samborn’s vision is certainly good news for the water industry at first glance. But as sales increase, the number of knockoffs also rises. This has prompted Samborn to begin a new campaign: to unite reputable manufacturers from across the water industry in an alliance against intellectual property infringement.

Unlike many firms in the US water treatment industry, HM Digital, Inc. began as a global OEM, coming to the US market in a later stage of growth. From the company’s inception in 1987 as Heemang Electronics, Inc., the Korean-based manufacturer of water testing instrumentation designed and sold products to companies around the world. They quickly established a reputation for excellent value. Today, an ISO-9001 certified factory in Seoul is one of two facilities; the second factory, in Qingdao, China, opened in 2005.

It wasn’t until 2000 that the US office was opened in Los Angeles, Calif. “From here, we provide marketing, customer service and distribution to a host of locations around the world. Today, all of our products are co-designed between the US and Korean offices,” Samborn explained.

While the company offers a line of testing instrumentation and monitoring equipment as well as OEM services for customized products and private labeling, most in the industry will know HM Digital best for their inexpensive, handheld TDS meters, which are the most widely used in the world, according to Samborn. They have been sold in over 60 countries to date.

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